October 21st, 2009 by David Evans
Face-to-Face Socializing Starts With a Mobile Post . I am slightly obsessed with Foursquare . “Foursquare lets users “check in” with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello.” I’ve talked about Brightkite and Loopt, similar services which have more members but don’t have the addictive nature of Foursquare.
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Online Dating Industry Links 10-21-09
Tags: consulting, david-evans, fernando-ardenghi, finance, industry-links, legal, media, online, online-dating, research, safety, social-networking, startups, traffic
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October 16th, 2009 by David Evans
I finished reading The Game last night. turns out Courtney Love is on Suicide Girls. So of course I have to go check it out, haven’t been there in years. When I signed up, I was asked if I wanted to join the newbies lounge. Why don’t more dating site offer this kind of a forum for new members? I got a few choice quotes in this Austin Business Journal article about Gelato (warning: paywall)
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Online Dating Industry Links 10-16-09
Tags: dating, finance, innovation, inside-facebook, legal, marketing, media, mobile, online, online-dating, safety, social-networking, startups, technology, traffic
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October 14th, 2009 by David Evans
Over the years I’ve advised a number of clients to launch blogs which are tightly integrated with their dating sites. Traffic driving, SEO and branding are just some of the benefits. For some reason this concept has not taken hold at many dating sites. I was pleasantly surprised to see that the new Mate1 blog, datedaily , has a section called Hottie of the Week , which displays a member profile photo and a link to the profile on Mate1. Smart move, exactly what I envisioned. Liz Wasserman and her team are showing that they understand how to reach potential members, promote existing ones and create additional marketing channels to drive traffic to Mate1. Which dating sites
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Mate1 Launches datedaily Blog – New Dating Site and Facebook Application Coming Soon
Tags: consulting, dating, dating-site, facebook, finance, inside-facebook, marketing, online, safety, social-networking, technology, traffic
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October 14th, 2009 by David Evans
Check out Tim “ TimWow ” Goggin. Tired being on dating sites, he started his own website to promote his search for a mate. Frustrated, determined romantic creates his own infomercial to find true love. Tim Goggin, a 32-year-old currently single entrepreneur, decides to take the boldest action in his life and create an infomercial to find the right woman for him. In a move out of a romantic comedy yet to be made, Goggin decided that in order to find the right woman for him, he needed to do something no one else had done……create an infomercial. Find the woman he’s been searching for
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Forget Billboards, Dater Creates Infomercial
Tags: dating, finance, inside-facebook, jobs, marketing, media, mobile, online, online-dating, safety, search, social-networking, startups, technology, traffic
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October 14th, 2009 by David Evans
My friend Dave at EatMedia send me the following from WIRED : Seamless ad trading may turn out to be just the start. Google could also encourage buyers and sellers to exploit the hidden value of inventory by blending their clickstream databases with data gleaned from the likes of Experian and Acxiom as well as social networking sites. Make no mistake: Google intends to move beyond behavioural advertising to much more profound levels of insight about web users. Overlaid with externally-sourced data and allied with Google’s knowledge of search, large-scale automated trading could be a game changer. A successful ad exchange will also open up opportunities for arbitrage – spotting value, buying it cheap and selling dear. Some anticipate secondary derivatives markets based around a big, central exchange. This TechCrunch post, Job Boards Are So Over
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Will Advertising Exchanges Be Better at Matching People Than Compatibilty Systems?
Tags: dating, finance, innovation, media, mobile, research, safety, social-networking, startups, traffic
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